WSOP signs new presenting sponsor

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The World Series of Poker (WSOP) has announced the addition of Jack Link's® Beef Jerky as the new presenting sponsor of the world's longest-running, richest and most prestigious poker tournament. The tournament will now be known as the World Series of Poker Presented by Jack Link's Beef Jerky.

"The game of poker is all about sharing good times with great friends. Jack Link's enthusiasts and poker fans are cut from the same cloth – they are fun-seeking, adventurous spirits," said Jeff LeFever, director of marketing, Jack Link's Beef Jerky. "The World Series of Poker Presented by Jack Link's Beef Jerky is the most esteemed gaming event in the world, and poker's untamed spirit truly embodies the Jack Link's brand. Being part of this thrilling tournament is just one more way Jack Link's is helping people to Feed Their Wild Side."

"This is a great fit between two category-leading brands," said Ty Stewart, WSOP vice president. "We've found a savvy and fun sports marketer who fits our culture and we welcome Jack Link's to the WSOP family."

Milwaukee’s Best Light will be the official beer sponsor of the World Series of Poker for 2009 & 2010.

“Milwaukee’s Best Light has been a great sponsor over the years, activating its sponsorship with advertising and promotions that have truly allowed the World Series of Poker to expand our fan base,” said WSOP Commissioner Jeffrey Pollack. “We’re excited to have Milwaukee’s Best Light continuing on as the tournament’s official beer sponsor, and we look forward to building on this successful relationship as the tournament kicks off its 40th year.”

ALL IN Energy Drink and Purified Water, the beverage company backed by poker stars Johnny Chan, Phil Hellmuth, Clonie Gowen, Scotty Nguyen, and Layne Flack and dozens of other poker pros, announces it has reached a multi-year agreement with the World Series of Poker to continue on as the Official Energy Drink and Bottled Water of poker’s most prestigious event.

"We are pleased to continue our partnership with ALL IN Energy Drink and Purified Water," said Ty Stewart, WSOP’s marketing and sponsorship director. "ALL IN Energy Drinks and Purified Water provide an important boost to our players during tournament play and we look forward to many years of partnership with ALL IN Energy."