The company that owns
Everest Poker, Ultra Internet Media (UIM) has filed a lawsuit against the World Series of Poker over sponsorship deal branch.
The Las Vegas Sun reported that the lawsuit was filed in federal court in Las Vegas on Thursday by Ultra Internet Media S.A. against Harrah's Entertainment Inc. subsidiary that owns the World Series of Poker.
In 2008, Everest Poker signed a 3/year sponsorship deal with Harrah's on WSOP sponsorship, UIM said in the lawsuit that they paid the amount owed to Harrah’s for the 2008 and 2009 events, but that on Thursday it notified Harrah’s it is pulling out of the 2010 tournament.
UIM said that the reason for this is that Harrah's breached the sponsorship deal when ESPN broadcast the tournament by an affiliate in France because it failed to display Everest's name and logo and showed their competitor's logo Full Tilt Poker.
"Every material breach of the agreement represents lost potential future profits, erosion of goodwill and compromise of UIM’s international business reputation," charges the lawsuit. A court will make a decision to validate the claim or not.
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