World Poker Tour(R) and FullTiltPoker.net Sign Television Sponsorship Deal

[Fonzi]

LOS ANGELES, Nov 06, 2008 (BUSINESS WIRE) -- World Poker Tour(R) creator WPT Enterprises and FullTiltPoker.net(TM) today announced a television sponsorship deal, aligning the leading powerhouses in televised and online poker. The deal--which is based on a unique sponsorship model for the sports and entertainment television industry--further boosts WPTE's growing sponsorship business.

Under the agreement, FullTiltPoker.net(TM) receives title sponsorship and exclusive rights to in-show educational gaming brand integration for the 26 all-new WPT Season VII episodes scheduled to air on Fox Sports Net in the United States, as well as Season VII episodes that air in Mexico.
"We are delighted to be in partnership with FullTiltPoker.net(TM) and bring together two very strong brands with proven global reach and a loyal network of poker fans," said Steve Lipscomb, WPTE founder, president and CEO. "With WPT's incredible brand value and TV distribution through FSN coupled with FullTiltPoker.net's massive online following, this partnership opens more channels to reach new fans and continue feeding the appetite for new poker content."

FullTiltPoker.net(TM) is one of the leading online poker instruction sites, featuring Team Full Tilt - 13 world-renowned poker pros. Team Full Tilt is a select group of the world's finest professional poker players, including Chris Ferguson, Phil Ivey, Howard Lederer, Jennifer Harman, Erick Lindgren, Erik Seidel, Andy Bloch, Phil Gordon, John Juanda, Mike Matusow, Gus Hansen, Allen Cunningham, and Patrik Antonius who have collectively won 10 WPT titles, 35 World Series of Poker bracelets and more than $80 million in career earnings. FullTiltPoker.net(TM) offers players the unique opportunity to Learn, Chat and Play with the best poker pros in the game.

About WPT
WPTE is one of the most recognized names in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online and mobile. WPTE has led innovation in the sport of poker since 2003, when it ignited the global poker boom with the creation of the World Poker Tour(R) (WPT) television show. Based on a series of high stakes poker tournaments, WPT is now broadcast globally and will premiere its all-new seventh season on Fox Sports Net's national sports network in the United States later this year. WPTE also offers a unique online subscription and sweepstakes-based poker club, ClubWPT.com, which operates in 38 states across the U.S. Additionally, WPTE owns and operates WPT China, a multi-media company based in Beijing specializing in television production, online and mobile games supporting the WPT China National Traktor Poker Tour(TM). WPTE has a 10-year exclusive partnership with the China Leisure Sports Administrative Center to market and build the sport of poker in China. WPTE also participates in strategic brand license, partnership and sponsorship opportunities. For more information, WPT | World Poker Tour Home. WPTE is a majority owned subsidiary of Lakes Entertainment, Inc.

About Fulltiltpoker.net
"Full Tilt Poker.Net(TM) is a play money educational and entertaining virtual poker cardroom that has no real money gaming. "Team Full Tilt," is a select group of the world's finest professional poker players, including Chris Ferguson, Phil Ivey, Howard Lederer, Jennifer Harman, Erick Lindgren, Erik Seidel, Andy Bloch, Phil Gordon, John Juanda, Mike Matusow, Gus Hansen, Allen Cunningham, and Patrik Antonius. With innovative graphics, superior customer service and a safe, secure interface, the software is geared to enhance and personalize the educational and entertaining aspects of the online poker experience. Users of all skill levels can download the free software at fulltiltpoker and can play for fun."